It is easy to make a dorky web page. It's also easy to make a very nice, clean, professional-looking web page even if you don't have much design experience. Often the difference, even for beginning designers, is simply a matter of eliminating certain features that are guaranteed to make a page look amateurish. Go through the list of things that people--designers and non-designers--from around the country have cited as the things that make the difference between a well-designed and a poorly designed web page.
Keep in mind that the point of eliminating bad features is not just to make the page prettier, but to communicate more effectively.
Bad Web Design Features
Good Web Design Features
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